How to buy photo arts ? By Laurent HarariIn the jungle of the web how do you buy art ?
1/ Buy what you like.It makes sense, but people often forget that the bottom line is: Get what you like and not what fashion, trend, or
market value tells you to buy.
Are you buying to make an investment ?
Are you buying a piece of art to fit your new interior ?
Are you buying because the photo inspires you or simply makes you feel good ?
2/ Buy quality printsOut of the 15 and something millions website selling images how many are selling top quality prints that are made to last ?
Laurent Harari recommends that you should buy only
prints made on Acid free paper made of 100% cotton made of the purest ingredients and buffered for protection. And of course protect your picture the same way you protect your painting. ( No humidity, no direct sunlight etc..)
These high quality paper are made to last 100 years and more. ( Just enough to protect your investment)
To buy from an
artist that uses such technology is obviously more expensive than some one that will just sell you prints coming out of a regular printer with a regular on shelve paper. ( Thin paper breaks and colors start fading after just a few years)The cost to print a 20x30 can be 90 cents, but it also can be $ 80,00 . If the printer used is a top of the line professional printer, delivering crisp but costly ( in ink) photo. If the print is correctly printed on the right paper, then dried the way it should, and wrapped and shipped the correct way...
And do not forget that a conscientious photographer will make as many
prints needed to get a perfect result. It is common to do 3, 4 to 5 prints to get the perfect one.
3/ Buy a name ?The more famous the most expensive ? Of course.
Try to acquire an original from Adams or Cartier-Bresson you will see what I mean.
Are those the best deals ?
Buy a name you will spend a lot of money, but you will buy a
sure value that most likely will increase with time. Buy from a talented and dedicated
photographer at an early stage of its career that you know will exhibit its art. You’ll buy relatively cheap and if you bet on the right horse you’ll duplicate your
investment. Check the artist's resume and make sure he has been on the road for a time.
4/ Buy from an art gallery or from a web gallery ?Laurent Harari recommends common sense. If you have an art gallery on Rodeo Drive you’ll have to pay top
money for rent, employees etc... Whereas
buy on line should be extremely more affordable. This is simple math. How to recognize a good serious web gallery from a less recommendable one ? The same feel you might have when you get into an art gallery. Look the way the web gallery is made, the quality of the design, the resolution of the pictures displayed, condition of sales, etc...
5/ What is the right price to pay for a picture ?
Very subjective question.
Andrea Gursky sold for more than three millions US dollars for its photo 99 Cent II Diptych. See picture.

From here you will understand that there is NO LIMIT. And this is the essence of art.
The fact that you are sold thru Sotheby’s auction justify the price ? Apparently it does.
Artistically does it ? This is a very old discussion.
6/ Limited Edition or not ?The guarantee to the value
is to have a limited edition. Make sure you have at least a limited edition to 250 ex. and
signed by the artist.7/ Size of the print ?Size never made the value. La Joconde from Leonardo da Vinci is a relatively small painting. However in photography you have a high cost attached to a
fine art large format printing;
Large format printer are quite an investment, high
quality paper and ink costly.
Large format prints are hard to handle.
8/ Framed or not ?There is framing and art framing.
For a 40x60 you may pay $200,00 as you may pay $2000,00 or more. Generally speaking unless it is part of the
art piece, framing cost are not to be taken into account. Might see
Laurent Harari's advices on framing on this blog.
Conclusion.For a 16x24, it is most likely to pay above $ 500,00 up to $1500,00 for a potential valued
artist, that makes
Museum quality printing Limited editions etc... You may pay for the same print from a known and assessed artist. $ 50.000,00 up to $200.000,00. And as we saw no limit for those artists exhibiting National museum ( MOMA and etc...)